3D Virtual Tours
The use of new marketing tools in displaying real estate listings has always been popular within the industry. Generally speaking the more progressive and contemporary agencies have been quick and eager to embrace new technologies and incorporate them into their marketing programs.
Professional photos have always been at the forefront of most advertising campaigns and this has evolved into…walk through tours, décor styling, drone shots, floorplans etc. The latest technology being explored is the “3d virtual tour” presentations, so let’s have a look at this.
3D Virtual Tours: What are the benefits?
• Provided the quality is high it should give the tenant prospect an accurate portrayal of how the home actually is.
• Prospective tenants can view the property anytime 24 hours a day.
• Accompanied by a floorplan it offers a great perspective of spatial awareness…ideal for sizing and placement of furniture.
• Clever agents embed an application form within the tour itself.
• Prospects are able to have their applications processed far quicker than waiting for an open home or showing.
• It is especially convenient for interstate or overseas prospects who do not have the benefit of seeing the property first hand.
• Navigation from room to room or outside/ inside should be easy from mobile devices as well as desk top.
• Importantly quality applicants are able to be found faster hence less “days on market” and therefore the property becomes more profitable.
The Hidden Benefit!!
This is an absolute winner for owners when coming to lease the property after an initial tenant is moving out.
The video tour stays on file so the property can be returned to the market way faster with a quality production. Outgoing tenants are not inconvenienced with all their packing up with new photos/ video being taken. Trying to take quality marketing shots whilst a tenant has a mountain of items packed up or ready for disposal is all but impossible when attempting to show a home at its best…waiting for tenant to vacate to achieve this can add up to four weeks or even more in potential rent earnings lost and never recoverable.
